The Solution
Design-Centric Solution
Utilizing academic research the researcher developed an awareness and advocacy kit for dyslexia targeting African American communities. Dyslexia That Looks Like Me created a visually engaging resource guide and a culturally relevant campaign that promotes education, support, and advocacy African American students with dyslexia.
Awareness &
advocacy kit
The kit is housed in a 9x7 mailer box, providing a compact and convenient packaging solution. The packaging design of the kit reinforces the message of representation, diversity, and cultural identity.
Resource guide
The guide incorporates research-based typography, font sizes, and colors aimed to increase readability for individuals with dyslexia.
Conclusions
An awareness campaign another key aspect of this design-centric solution would be to incorporate interactive elements into the campaign. This could include digital platforms such as social media and interactive websites, as well as in-person events such as workshops and presentations. These interactive elements would allow for direct engagement with the target audience, providing opportunities for education, support, and advocacy.
Advertising (newspaper ads, magazine ads, catalogs, brochures, outdoor ads, etc.)
Collateral (menus, flyers, price sheets, discount coupons, etc.)
Mailers (postcards, tri-folds, free-standing inserts, bundles/packages)
Digital
Search engine optimization
Online advertising
Email marketing
Social media marketing(Facebook, LinkedIn, and Instagram)
Workshops
Community center
High schools and elementary schools
Religious spaces such as churches
Nonprofits office space
Hospitals
Corporations
Universities
By leveraging design as a tool for communication and engagement, this campaign could effectively raise awareness of dyslexia and its impact on African American students, while also promoting a sense of community and empowerment.